The Nirmal Bharat Yatra - a journey to make India "Open-Defecation-Free" - being launched by the one-and-only Swachhataa Doot Vidya Balan!

About Swachhta Preraks

The Nirmal Bharat Abhiyan (NBA) or the Clean India Campaign is an ambitious programme of the Government of India for sanitation, that aims to revamp the Total Sanitation Campaign (TSC) to make India Open Defecation Free by 2022. NBA envisages an integrated approach to Water, Sanitation and Hygiene (WASH).

With NBA, the roles of District level Sanitation coordinators, who were an integral part of TSC, have undergone a major shift. Now known as Swachhata Preraks, they are the catalysts of the programme at the district level, facilitating Gram Panchayats to achieve the Nirmal Gram (100% Open Defecation Free-ODF) status. To achieve the ODF status, Swachhata Preraks will spearhead the activities of NBA by planning, coordinating, monitoring, and executing the annual implementation plan for sanitation in their respective districts. The Swachata Preraks will be functional in 607 rural districts of the country.